One of the most efficient and effective ways to create content for your company website is by curating the best posts about your topic area and sharing them with your audience. It shows you read other people’s insights about your area of expertise, and that you don’t mistakenly believe you’re the only voice on the topic.
Set your timer for 12 minutes and get started curating content.
Preparation for Curation
Collect 5 articles that are interesting and/or useful – Now look through your alerts, or do a quick search at http://blogsearch.google.com. What is the most interesting? What is the most useful for your customers? Grab the most interesting sentence or three, the headline, and the URL where the article is.
Create a list post with the 5 articles and the interesting snippets and links – Start with the headline and link to the text and then include a sentence or two. See “listen to your customers first” paragraph for an example.
Create an interesting headline – 5 Expert Views on Your Topic is a great place to
start. Check out 102 Proven Social Media Headline Formulas for more ideas.
Find a graphic that fits your article – Look for a graphic that fits your article.
Proof read your article one more time. Make sure all links work and you don’t have any typos.
Do this once a month and you’ll add curation into your content strategy mix, proving you don’t think you’re the only smart voice on your topic.
How did you do?
Phil Gerbyshak is the Chief Connections Officer at the Make It Great Institute. He works with organizations to connect them to their customers and heir employees. Follow Phil on Twitter for bite sized tips you can use to grow your business.