by Becky Robinson | Sep 5, 2013 | Marketing
Buy my book, send me a receipt, and I’ll send you bonuses worth (insert $$ value here). The practice of creating bonus offers to celebrate the launch of a book has been around a while, and doesn’t seem to be fading. While the practice continues, it is...
by Becky Robinson | Aug 29, 2013 | Marketing
When many authors consider events for promoting their books, they think about in-person events: book signings, launch parties, even book tours. As bookstores close, budgets shrink, and schedules fill and as authors seek to grow their influence beyond their own...
by Becky Robinson | Aug 15, 2013 | Marketing
My daughter bounced in her seat while waiting for the start of the movie, Percy Jackson: Sea of Monsters. Sea of Monsters is the second movie in a series. While we watched Sea of Monsters, my youngest daughter watched Smurfs 2 with my mother. Preceding the movie:...
by Becky Robinson | Aug 8, 2013 | Marketing
Many authors focus on the numbers, looking to judge the success of their book promotion efforts quantitatively, with book sales as the all-encompassing measure of success. The big prize: making the New York Times Best Seller List. Authors ask: How many books will I...
by Becky Robinson | Aug 1, 2013 | Marketing
Launching/marketing a book can require a significant investment of time and money. As much as possible, seek to leverage free resources and opportunities so that you spend your money on services that aren’t free. This tip will be especially helpful for you if...
