by Becky Robinson | Mar 28, 2013 | Marketing
In the video below, Mark Miller shares that marketing and selling books is becoming increasingly difficult. Mark-Miller-1080 from Mark Miller on Vimeo. One of the best ways to prepare to launch and market your book is to learn from the wisdom of others: authors and...
by Becky Robinson | Mar 21, 2013 | Marketing
We created this cool poster to graphically show how we measure social media success. What else would you add? Hat Tip to Anthony Mejean, our crack designer, who put together the poster on our behalf. Becky RobinsonI am the founder/CEO of the Weaving Influence team,...
by Becky Robinson | Mar 14, 2013 | Marketing
Prior to launching your book, you’ll want to set some realistic, achievable goals against which to measure your success. Then, you’ll want to implement tactics to work toward those goals. I measure the success of our social media book launches by several...
by Becky Robinson | Mar 7, 2013 | Marketing
One great way to create buzz for your book during launch week and beyond is to secure guest blog post opportunities on relevant blog sites. In our work with clients, we work to place as many guest posts as possible to extend the reach of each author’s message....
by Becky Robinson | Feb 28, 2013 | Marketing
As part of your book launch, you will want to get as much online exposure as you can, both on large media sites like Forbes and Entrepreneur.com (nicely done, Steven) and on as many blogger sites as possible. The more places your book appears, the more reminders...
