What Happens When You Stop Blogging

What Happens When You Stop Blogging

I give my clients the advice to blog a minimum of once a week. Why once a week? When you blog once a week, you establish a rhythm of content creation, offering  valuable content consistently. Consistent posting fuels a successful online presence. When you blog...
Using Curation to Shape Your Book Category

Using Curation to Shape Your Book Category

Like it or not, publishers, booksellers, readers, and the media think of you and your book as part of a category—they associate you with other books, authors, ideas, styles, location etc. My primary category, for example, is listed right on the back of my book:...
How to Accept and Reject Guest Bloggers

How to Accept and Reject Guest Bloggers

Opening your blog up to guest bloggers can be a sensitive thing. You’re exposing your precious readers to someone who, besides the technological universe, is a stranger to you. How can you be sure this person will care for your pages and your readers as much as you?...