by Whitney Heins | Mar 5, 2019 | Marketing
What’s your biggest pet peeve? Is it when people chew with their mouths full? Or don’t take their shoes off when they come into your home? Mine is when people don’t ask questions in a conversation. This isn’t because I like talking about myself, but because it shows a...
by Janeile Cudjoe-Myers | Mar 1, 2019 | Influence Building
When it comes to metrics you should pay attention to, engagement should be one of the big ones. Engagement is going to dictate whether or not all those followers, fans, or website visitors can actually result in a more robust, long-term work relationship. Your website...
by Aubrey Pastorek | Feb 26, 2019 | Marketing
In our experience, we have discovered webinars to be an important tool in driving interest in your book or product, boosting sales, and helping others understand WHY they should invest in you. You may decide to partner with a marketing agency to help plan and...
by Aubrey Pastorek | Jan 29, 2019 | Influence Building
Congratulations! You’ve written your book, you’ve secured a publisher, you’ve made countless edits, now it’s time to market your book to the world. We frequently talk about the benefits of blogging and being present on social media — but what about other forms...
by Elizabeth Johnson | Dec 12, 2018 | Marketing
As with social media, digital marketing tends to fluctuate with the change of the calendar each year. Here are the top marketing trends we saw in 2018 for what worked . . . and what didn’t . . . in the world of book marketing. Instagram is a must. Visual posts...
