by Elizabeth Johnson | Dec 12, 2018 | Marketing
As with social media, digital marketing tends to fluctuate with the change of the calendar each year. Here are the top marketing trends we saw in 2018 for what worked . . . and what didn’t . . . in the world of book marketing. Instagram is a must. Visual posts...
by Christy Kirk | Nov 27, 2018 | Marketing
Books are one of the most popular Christmas gifts, and according to retailers, 41% of all books are sold during the Christmas holiday season. We’re deep in the holiday shopping season already — it starts as early as October — but that doesn’t mean it’s too...
by Christy Kirk | Nov 20, 2018 | Marketing
We rely on organic marketing efforts for the majority of our book launches, but during launch week, we like to pull out the stops and buy social ads. Advertising is a reliable way to increase awareness about your product and boost sales, but not all ads or ad...
by Christy Kirk | Nov 13, 2018 | Marketing
Community managers spend hours writing and creating content to grow social media organically — or without ad dollars. Organic content is the backbone of most successful content marketing plans, but it’s not the only tactic successful brands and thought leaders...
by Carrie Koens | Nov 6, 2018 | Marketing
Black Friday and Cyber Monday are just around the corner and marketers everywhere are making last-minute adjustments to their holiday campaigns, attempting to grab the attention of their preferred audience and garner the sales that they need to end the year in the...
