by Kelly Edmiston | Dec 8, 2020 | Marketing
Open up your inbox and you’ll probably find at least one, if not several, newsletters. They come at us fast and furious. From thought leaders to food bloggers, it seems like everyone has a newsletter. But, why, with so many other content sharing outlets, do we choose...
by Becky Robinson | Mar 3, 2020 | Podcast
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson! Becky is the founder and CEO of Weaving Influence, a digital marketing agency that specializes in marketing books and connecting leadership and...
by Kristin Elliott | Mar 29, 2019 | Influence Building
What is your favorite newsletter to read, and why? I’ll strongly suggest that it’s because of the value you perceive it gives YOU. You find it thought-provoking, inspiring, actionable, or educational. You should write your newsletters with the same value and...
by Becky Robinson | Jul 17, 2018 | Marketing
I’ve noticed that some clients are resistant to sending email marketing messages about their work. Why? As authors who are seeking to promote a message, they are the recipient of other authors’ emails, and rather than enjoying the messages, they’re turned off by them....
by Kristin Elliott | May 22, 2018 | Marketing
When you send a newsletter or engage in email marketing, you have the opportunity to build relationships with audiences around the world. You’ve hopefully obtained contacts through a permission based list — which means they want to hear from you! You will be...
