by Whitney Heins | Feb 27, 2018 | Marketing
If I were to write a press release about a press release, the headline would read that they are still relevant. In today’s high-tech world, the words “press release” sound old-fashioned to many. But they aren’t. Press releases are still a worthwhile part of...
by Guest Author | Dec 15, 2017 | Leadership
We’re throwing it back! This week we’re showcasing a guest post from Paul Cummings about the importance of believing in what you do. As I sat in a room with a group of young and eager sales professionals, I thought back on my own sales career. What key factors led to...
by Laura Finch | Mar 21, 2017 | Marketing
Pitching story ideas to reporters is a funny business. It’s part sales, part journalism, and can be super frustrating and super rewarding by turns. That’s why you’ve hired Weaving Influence to do it for you! I’ve sent pitches for clients and employers, received...
by Laura Finch | Jan 31, 2017 | Marketing
Congratulations! You’ve just landed a media interview. Now what? Whether you hired PR services from a company like Weaving Influence or a reporter called you out of the blue, there’s a reason your expertise has caught their eye. It’s always good to do a little digging...
by Laura Finch | Nov 8, 2016 | Marketing
If you’re like many of the authors we interact with at Weaving Influence and Hometown Reads, you may not have a huge publishing house team strategizing how and when to market your book. Instead, you may have a Facebook page, and maybe a Twitter account that your...
