Reward the hustle

Reward the hustle

Whenever clients tell me they want to make a big bestseller list, like the Wall Street Journal hardcover nonfiction bestseller list, or the New York Times list, I worry about how to respond. I want to strategize and support authors in achieving their biggest and most...
Best Book Launch Tips: Create Bulk Buy Incentives

Best Book Launch Tips: Create Bulk Buy Incentives

If you want to sell thousands of books in a week to reach best-seller status on a big list, the best way to do so is through bulk sales. Do the math. You can sell books singly, and add up the numbers,1 +1 +1, or you can sell in bulk and see sales multiply, 1000 X 10,...