by Becky Robinson | Jul 17, 2018 | Marketing
I’ve noticed that some clients are resistant to sending email marketing messages about their work. Why? As authors who are seeking to promote a message, they are the recipient of other authors’ emails, and rather than enjoying the messages, they’re turned off by them....
by Kristin Elliott | May 22, 2018 | Marketing
When you send a newsletter or engage in email marketing, you have the opportunity to build relationships with audiences around the world. You’ve hopefully obtained contacts through a permission based list — which means they want to hear from you! You will be...
by Becky Robinson | Oct 28, 2011 | Influence Building
Today is one of those days when I realize how much I am learning. A year ago, I had no idea what a friend was talking about when he asked me (about another friend) “Does he have a list?” I didn’t know that a list was a list of email addresses for...
