by Kelly Edmiston | Dec 8, 2020 | Marketing
Open up your inbox and you’ll probably find at least one, if not several, newsletters. They come at us fast and furious. From thought leaders to food bloggers, it seems like everyone has a newsletter. But, why, with so many other content sharing outlets, do we choose...
by Becky Robinson | Oct 20, 2020 | Podcast
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. We are happy to reconnect with David Greer, an old friend, and client in the early years of our business. During the episode, David...
by Kristin Elliott | Mar 29, 2019 | Influence Building
What is your favorite newsletter to read, and why? I’ll strongly suggest that it’s because of the value you perceive it gives YOU. You find it thought-provoking, inspiring, actionable, or educational. You should write your newsletters with the same value and...
by Margy Kerr-Jerrett | Jul 24, 2018 | Marketing
How do you make a good first impression on your clients? How can you stand out from the dozens (or more) websites offering similar products or services, in a way that converts visitors into customers? How do you get more of the “right” people to hit that...
by Becky Robinson | Jul 17, 2018 | Marketing
I’ve noticed that some clients are resistant to sending email marketing messages about their work. Why? As authors who are seeking to promote a message, they are the recipient of other authors’ emails, and rather than enjoying the messages, they’re turned off by them....
