The Effectiveness of Email Marketing

The Effectiveness of Email Marketing

Open up your inbox and you’ll probably find at least one, if not several, newsletters. They come at us fast and furious. From thought leaders to food bloggers, it seems like everyone has a newsletter. But, why, with so many other content sharing outlets, do we choose...
Episode 33: Holiday Letters with David Greer

Episode 33: Holiday Letters with David Greer

Click here to listen on your device and subscribe!  Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. We are happy to reconnect with David Greer, an old friend, and client in the early years of our business.  During the episode, David...
How to Create an Effective Lead Magnet

How to Create an Effective Lead Magnet

How do you make a good first impression on your clients? How can you stand out from the dozens (or more) websites offering similar products or services, in a way that converts visitors into customers? How do you get more of the “right” people to hit that...