by Christy Kirk | Nov 12, 2019 | Marketing
Collateral — meaning printed brochures, rack cards, bookmarks, t-shirts, and more — has fallen a bit out of favor in this digital world. The up-front costs can seem high, and there is a limit to how many t-shirts you can give away. But consider this: one great t-shirt...
by Becky Robinson | Feb 14, 2013 | Marketing
If you are planning a book launch and keeping a checklist of activities, be sure to add this one: Consider, plan for, and order print collateral for your book launch — early. This is especially important if part of your book launch strategy includes speaking events,...
