Not a Shotgun Wedding

Not a Shotgun Wedding

Your agenda is a barrier to true connection. If you approach the use of social media tools with a clearly defined agenda and looming deadline for results, you’ll find yourself frustrated, invariably. The more urgent your need to get “something”  from...
More Eyes Means More Engagement

More Eyes Means More Engagement

A lot has changed in the world of Facebook over the last two years. Shoot, a lot has changed in the world of Facebook over the last two months! It seems every time you log on something has been tweaked, twitched, or swapped out. Between the Edgerank roll out and the...
Social Media Questions Answered: Part Two

Social Media Questions Answered: Part Two

This is Part Two in the series of posts answering questions from the BK Author Co-Op Book Marketing Event. You can read Part One here. How do I maximize my blog? I write twice a week now. What else?  It is my belief that if you are going to take time to write a blog...
Quench Their Appetite

Quench Their Appetite

A few weeks ago, I had a wonderful social media exchange with the community manager of a restaurant here in Chicago called Nellcôte. The interaction eventually led to an invitation for a friend and me to come to dinner as her guest. Needless to say, I was tickled. It...