by Whitney Heins | Jul 19, 2016 | Marketing
How do you answer when people ask you what you do? Do you have an elevator pitch? Do you feel as if you can accurately communicate the significance of your work? When I was a TV anchor and reporter, there was no need to explain what I did. People already knew—or...
by Whitney Heins | Apr 12, 2016 | Marketing
I remember the day it occurred to me that being a broadcast journalist in the 21st century wasn’t quite how I dreamed it would be. It was during my first job out of college at a local TV station in Charlottesville, Virginia where I was a “one-man-band” reporter. That...
by Carrie Koens | May 16, 2014 | Influence Building
When Becky Robinson started Weaving Influence in 2012, she had a vision for using social media to promote authors and thought leaders. As she grew the team of contractors (you can read her post from earlier this week to see how I joined up), her vision also grew...
