by Guest Author | Dec 15, 2017 | Leadership
We’re throwing it back! This week we’re showcasing a guest post from Paul Cummings about the importance of believing in what you do. As I sat in a room with a group of young and eager sales professionals, I thought back on my own sales career. What key factors led to...
by Guest Author | Apr 1, 2014 | Social Media
My mentor was despairing of me. In my coaching session, he was helping me through my sales technique. I was being particularly dim, although I’m sure it was as a result of the resistance I felt inside whenever “selling” was an activity I had to contemplate. I think he...
by Becky Robinson | Mar 13, 2014 | Marketing
I mentioned in yesterday’s post that one of my favorite aspects of my work is developing long term partnership with clients. One of the benefits of a long term partnership with our clients is that enables us to support our authors in keeping their books in the...
by Becky Robinson | Sep 5, 2013 | Marketing
Buy my book, send me a receipt, and I’ll send you bonuses worth (insert $$ value here). The practice of creating bonus offers to celebrate the launch of a book has been around a while, and doesn’t seem to be fading. While the practice continues, it is...
by Becky Robinson | Jan 17, 2013 | Marketing
One of your greatest tools in creating excitement for, and interest in, your book is the content from the book itself. Although not every sentence of your book is perfected crafted as a tweet, you likely have many sentences, ideas, concepts, and questions within your...