To Communicate Well – Tell a Story

To Communicate Well – Tell a Story

We’re throwing it back! This week we’re showcasing a guest post from Willy Steiner about the theme from his latest book, Discover the Joy of Leadership, which launched on February 6, 2017. I thought I wanted to be a playwright because I was interested in stories and...
Going Back to School on Storytelling

Going Back to School on Storytelling

It’s back to school season! And, recently I found myself going back to school of sorts when I stumbled upon some old public relations textbooks. Thumbing through them, I thought—“Geez, if I wrote like this, readers would fall asleep halfway through the lede!” Much has...