Managing Social Media Expectations

Managing Social Media Expectations

Remember when social media was the new cool kid? Somewhere after the wanna-be MySpace age, the IT thing was to get your brand, business, or organization on Facebook and any new social channel that popped up. Remember feeling overwhelmed with all the social channels...
Tips for Building a Social Community

Tips for Building a Social Community

Have you left the “social” out of social media marketing? It’s easy to use social channels as a megaphone to spread the word about a brand, but megaphone marketing doesn’t have much ring to it and delivers very few results. Social works when a brand...