Social Media Is Not The Enemy

Social Media Is Not The Enemy

Working in the world of local television news, social media was once seen as an enemy, just another thing added to a long list of things we have to get done by deadline.  There just wasn’t enough time in the day to get everything done and to have it done...
Facebook: How to Leverage the EdgeRank System

Facebook: How to Leverage the EdgeRank System

Or, why having a large Facebook following is not enough… You’ve spent months building up your social following on Facebook. You’ve run fan-gating promotions, optimized the images on your profile and even included social icons on all your marketing materials....
Vital Tips to Prevent Social Media Fails

Vital Tips to Prevent Social Media Fails

Social media is vital for all types of business, including brick-and-mortar businesses not just online retailers. It provides an opportunity for effective and personalized communication, and to grow awareness in this new culture of “online living” that now...
Avoiding Legal Pitfalls on Social Media

Avoiding Legal Pitfalls on Social Media

With all the rage about social media these days, it’s easy to get hyped up about it. After all, if you have an email account, in a few simple clicks you can create a user name and password to just about any online platform and, before you know it, you’re broadcasting...