by Sarah McGranahan | Apr 14, 2021 | Marketing
Photo by Christian Horz / 123rf.com In a world where traditional media—TV, newspapers, print, and even digital publications—are seeing massive drop-offs, podcasts continue to rise above the rest. According to a recent Nielson report, podcasts continue to grow by more...
by Kelly Edmiston | Dec 8, 2020 | Marketing
Open up your inbox and you’ll probably find at least one, if not several, newsletters. They come at us fast and furious. From thought leaders to food bloggers, it seems like everyone has a newsletter. But, why, with so many other content sharing outlets, do we choose...
by Christy Kirk | Oct 28, 2020 | Marketing
Peter Drucker famously said, “What gets measured, gets managed.” We have our own version of his maxim: “what gets planned, gets done.” Without a plan, all of our great ideas are just great ideas. So, if we understand that a plan is important, why are we all so...
by Aubrey Pastorek | Oct 1, 2020 | Marketing
Marketing a book, once it’s launched, requires finding new ways to keep your book in the conversation. Holidays throughout the year, when they are relevant to your book’s topic, provide a natural reason to promote your book. The end of the year events are a great...
by Christy Kirk | Aug 4, 2020 | Marketing
We are always looking for new ideas to deliver even greater results for our clients and to sell more books. One idea that we’ve explored is discount promotions. Through Amazon, authors and publishers can reduce the price of the Kindle edition to 99-cents for a short...
by Aubrey Pastorek | Feb 21, 2020 | Marketing
We’re excited to announce that we are launching a podcast! It’s called The Book Marketing Action Podcast, and as you can probably guess from the title, it’s going to be about all things book marketing. You might be wondering why we’re starting this podcast when we...
