by Aubrey Pastorek | Feb 21, 2020 | Marketing
We’re excited to announce that we are launching a podcast! It’s called The Book Marketing Action Podcast, and as you can probably guess from the title, it’s going to be about all things book marketing. You might be wondering why we’re starting this podcast when we...
by Christy Kirk | Feb 18, 2020 | Marketing
We’ve all heard you should never judge a book by its cover, but the reality is we do—and readers do. Authors spend months and sometimes years writing their books, but just minutes making decisions about how the book looks and feels. The visual elements of a book...
by Carrie Koens | Feb 4, 2020 | Marketing
How many of you have ever purchased—or not purchased—a book because of a review you read? I’ll be the first to admit that many of the books currently on my nightstand, waiting to be read, are there because of an Amazon or Goodreads review. Although I occasionally add...
by Christy Kirk | Jan 28, 2020 | Marketing
Writing a book takes a tremendous amount of time and dedication. Once that book is released to the world, it’s every author’s hope that it will be well received by readers, and make a best seller list. While we don’t discourage our authors from aiming for a list, we...
by Lindsey Vander Vlucht | Nov 22, 2019 | Marketing
The holiday season is quickly approaching! As the thoughts of cooking, cleaning, gift buying, and entertaining family and friends fill your mind with stress, don’t let your social strategy add to it. While you have a TON on your plate heading into this season, let the...
by Christy Kirk | Nov 12, 2019 | Marketing
Collateral — meaning printed brochures, rack cards, bookmarks, t-shirts, and more — has fallen a bit out of favor in this digital world. The up-front costs can seem high, and there is a limit to how many t-shirts you can give away. But consider this: one great t-shirt...
