by Becky Robinson | Feb 17, 2023 | Book Launch, Marketing
Whenever clients tell me they want to make a big bestseller list, like the Wall Street Journal hardcover nonfiction bestseller list, or the New York Times list, I worry about how to respond. I want to strategize and support authors in achieving their biggest and most...
by Becky Robinson | Nov 18, 2022 | Book Launch, Marketing
I had an email from a potential client overnight. In response to an article I sent him about Amazon and bestseller status, he replied that working to get bestseller status on Amazon seems like an ego play. While there is certainly some element of ego involved when...
by Becky Robinson | Oct 21, 2022 | Inspiration, Marketing
Earlier this week, my book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, passed its 6-month mark. I used this as a motivation to reach out to my list for additional support in reaching more readers. I got a fantastic response,...
by Becky Robinson | Oct 13, 2022 | Book Launch, Marketing
Tuesday is my favorite work day, especially when my team and I have a book to launch. But whether it’s Tuesday or any other day of the week, I love watching what authors are doing during the week their books debut. I also enjoy diving into book data, especially sales...
by Christy Kirk | Jun 2, 2021 | Marketing
Photo by melpomen / 123rf.com All of our book marketing efforts have one goal…to sell books. There are thousands of books published each year which means getting a book to stand-out in a cluttered market takes creativity and tenacity. We recommend a strong...
by Aubrey Pastorek | May 26, 2021 | Marketing
We often talk about the importance of having a web presence, or an online home (your website) where people can find you, gather more information, and sign up to stay in touch with you. As an author, this is critically important. Sure, people can find you on social...
