by Aubrey Pastorek | May 26, 2021 | Marketing
We often talk about the importance of having a web presence, or an online home (your website) where people can find you, gather more information, and sign up to stay in touch with you. As an author, this is critically important. Sure, people can find you on social...
by Aubrey Pastorek | Oct 1, 2020 | Marketing
Marketing a book, once it’s launched, requires finding new ways to keep your book in the conversation. Holidays throughout the year, when they are relevant to your book’s topic, provide a natural reason to promote your book. The end of the year events are a great...
by Aubrey Pastorek | Feb 21, 2020 | Marketing
We’re excited to announce that we are launching a podcast! It’s called The Book Marketing Action Podcast, and as you can probably guess from the title, it’s going to be about all things book marketing. You might be wondering why we’re starting this podcast when we...
by Aubrey Pastorek | Feb 26, 2019 | Marketing
In our experience, we have discovered webinars to be an important tool in driving interest in your book or product, boosting sales, and helping others understand WHY they should invest in you. You may decide to partner with a marketing agency to help plan and...
by Aubrey Pastorek | Jan 29, 2019 | Influence Building
Congratulations! You’ve written your book, you’ve secured a publisher, you’ve made countless edits, now it’s time to market your book to the world. We frequently talk about the benefits of blogging and being present on social media — but what about other forms...
