by Becky Robinson | Oct 9, 2018 | Influence Building
I’ve always bristled at the idea of a platform because the word invokes the idea of a person set-apart, on a stage — a sage with an audience of listeners, separated, even artificially. A platform is something that you earn or something that is gifted to you. You...
by Becky Robinson | Sep 7, 2018 | Inspiration
It doesn’t get easier, you get stronger. I’m not sure to whom this quote should be attributed; it popped up on my Instagram feed today and I instantly resonated with it. One good reason to do hard things is that by doing them, they begin to feel easier — not...
by Becky Robinson | Jul 17, 2018 | Marketing
I’ve noticed that some clients are resistant to sending email marketing messages about their work. Why? As authors who are seeking to promote a message, they are the recipient of other authors’ emails, and rather than enjoying the messages, they’re turned off by them....
by Becky Robinson | Apr 26, 2018 | Book Launch
Whenever I talk about book marketing, I reference running. My most often-repeated phrase about book marketing is that book marketing is not a sprint, it’s a marathon. Since book marketing and marathon training/running have consumed a lot of my time in the last...
by Becky Robinson | Jan 2, 2018 | Book Launch
Your already existing networks are your greatest asset in book marketing. Your book marketing efforts will succeed (or not) based on your follow-through in reaching and mobilizing your networks. As part of our book launch process, we brainstorm lists of networks with...
