by Becky Robinson | Sep 5, 2013 | Marketing
Buy my book, send me a receipt, and I’ll send you bonuses worth (insert $$ value here). The practice of creating bonus offers to celebrate the launch of a book has been around a while, and doesn’t seem to be fading. While the practice continues, it is...
by Becky Robinson | Sep 3, 2013 | Social Media
I set my alarm for all-kinds-of-early today so I could try again at one habit I can’t seem to stick with consistently: running. If you’ve read this blog for long, you know that I am an on-again-off-again runner. I do well for weeks (even months), and then...
by Becky Robinson | Aug 29, 2013 | Marketing
When many authors consider events for promoting their books, they think about in-person events: book signings, launch parties, even book tours. As bookstores close, budgets shrink, and schedules fill and as authors seek to grow their influence beyond their own...
by Becky Robinson | Aug 28, 2013 | Leadership
You are just like me. You think like me. You act like me. You respond in exactly the ways I would expect. You share my attitudes and beliefs. You know what I know (even if I didn’t tell you.) What motivates me would motivate you. What would reward me, rewards...
by Becky Robinson | Aug 27, 2013 | Social Media
Your agenda is a barrier to true connection. If you approach the use of social media tools with a clearly defined agenda and looming deadline for results, you’ll find yourself frustrated, invariably. The more urgent your need to get “something” from...
