by Becky Robinson | Aug 14, 2013 | Inspiration
My mom opened up the box and dumped 1000 pieces out onto the table. We spread out the pieces, and sorted by color and shape. Soon, we had several piles: frame pieces, blue, fence pieces, face pieces, sidewalk, grass. All three of my daughters circled the table. Soon,...
by Becky Robinson | Aug 8, 2013 | Marketing
Many authors focus on the numbers, looking to judge the success of their book promotion efforts quantitatively, with book sales as the all-encompassing measure of success. The big prize: making the New York Times Best Seller List. Authors ask: How many books will I...
by Becky Robinson | Aug 7, 2013 | Leadership
Bill Treasurer has invited bloggers to write about people who have opened doors of opportunity for them as part of his Leadership Opportunity Blog Fest. I’m pleased to participate to draw attention to this simple and powerful leadership concept, inspired by...
by Becky Robinson | Aug 1, 2013 | Marketing
Launching/marketing a book can require a significant investment of time and money. As much as possible, seek to leverage free resources and opportunities so that you spend your money on services that aren’t free. This tip will be especially helpful for you if...
by Becky Robinson | Jul 29, 2013 | Social Media
I’m answering social media questions from the Berrett-Koehler Author Co-Op Book Marketing event. You can read Part One, Part Two, and Part Three. This week’s post wraps the questions from the event. However, if you like this feature, please leave a comment...
