Pokémon Go: A New Category of Social Media?

Pokémon Go: A New Category of Social Media?

Pokémon Go is taking over the world, and that’s not hyperbole. The game was released last Wednesday and since that time, it has become the top downloaded free app on both Apple and Android stores, is on more phones than Tinder, and is close to having the same number...
What Live Video Can Do for Your Thought Leadership

What Live Video Can Do for Your Thought Leadership

Live video has been available on social media for just over a year now, and it’s only becoming more powerful. Case in point: the House of Representatives sit-in, staged by Democrats, wasn’t broadcast live on television. C-Span’s cameras were forced off. So members and...
Why Our Social Accounts Went Dark

Why Our Social Accounts Went Dark

The number one rule in social media marketing is “post consistently.” We normally advise our company channels and clients to follow this rule without exception, but on Sunday and again Monday, we took all the channels we manage dark. We shared one piece of...
What Twitter’s Identity Crisis Means for You

What Twitter’s Identity Crisis Means for You

Twitter is suffering an identity crisis. The decade-old social platform was once a place for sharing fresh ideas and sparking social justice initiatives. It was credited with helping launch the Arab Spring, a massive wave of protests and government turn-overs in the...
5 New Facebook Features to Get Excited About

5 New Facebook Features to Get Excited About

F8 is Facebook’s annual look inside the business with an emphasis on unveiling new products and ideas. The event just wrapped up and marketers are still buzzing about all the cool ideas Facebook shared. Here are 5 new features we think could deliver big results for...