by Christy Kirk | Jan 28, 2020 | Marketing
Writing a book takes a tremendous amount of time and dedication. Once that book is released to the world, it’s every author’s hope that it will be well received by readers, and make a best seller list. While we don’t discourage our authors from aiming for a list, we...
by Christy Kirk | Jan 21, 2020 | Social Media
Every year, social media platforms roll out new features and functionalities. For 2020, here are the new features we would like to see. Are you listening, Instagram? Ability to share content on Instagram Yes, I know, if someone tags an account, that account can share...
by Christy Kirk | Jan 14, 2020 | Social Media
Social media is an ever-changing landscape, and as we head into a new year and a new decade, we can expect to see some new ideas emerge and some old tactics to gain greater momentum. Because billions of people use social media daily, marketers have flocked to the...
by Christy Kirk | Dec 13, 2019 | Social Media
One of the questions we often get is: “How will I know my social media marketing is successful?” There’s no easy answer, because it depends on what you’re trying to achieve. There are thousands of numbers you can track, but we like to look at the numbers...
by Christy Kirk | Dec 10, 2019 | Social Media
The social media landscape is always changing—and, as social media marketers, we are always adapting to new algorithms, changes in user behavior, and more. In 2019, there was one exciting new opportunity that emerged and one challenge we’ll likely be grappling with...