by Christy Kirk | Nov 20, 2018 | Marketing
We rely on organic marketing efforts for the majority of our book launches, but during launch week, we like to pull out the stops and buy social ads. Advertising is a reliable way to increase awareness about your product and boost sales, but not all ads or ad...
by Christy Kirk | Nov 13, 2018 | Marketing
Community managers spend hours writing and creating content to grow social media organically — or without ad dollars. Organic content is the backbone of most successful content marketing plans, but it’s not the only tactic successful brands and thought leaders...
by Christy Kirk | Oct 30, 2018 | Social Media
Social media has become a way of life — how we get our news, stay in touch with Grandma, and find fun things to do. When it also becomes a tool to market our personal brands, the line between personal and professional can become very blurry. We don’t believe there...
by Christy Kirk | Sep 25, 2018 | Marketing
When we recommend clients begin promoting their books and other work on social media, we overwhelmingly get the same response: “Do I have to?” Unless you are a salesperson, odds are, the idea of promoting yourself feels very uncomfortable. You’re not...
by Christy Kirk | Aug 28, 2018 | Social Media
Peter Drucker said it best, “If you can’t measure something, you can’t improve it.” That’s true in business and in social media. Success in social media depends on monitoring the numbers to identify the content and tactics that deliver results. It may seem...
