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Creating Relations with Media via Social Media
When you develop a reputation for being responsive and generous, an ever-expanding mountain of requests will come your way. ~ Adam Grant You see value when the media talks about your work. It helps add credibility to your expertise, and escalates the opportunity to...
How Trust Will Keep Your Followers Coming Back For More
On the heels of the Cambridge Analytica scandal, social media users are skeptical now more than ever to trusting influencers. Users are questioning how ads are targeted to them, what links are clickbait, and why the have to share their email address, and more. This...
Get Out of Your Comfort Zone
Are you stuck in a rut? Has your promotion grown stale? Are your ideas stagnant? Do you stare at the blinking cursor and wonder what to write next? Does it seem like your blog posts are all the same? We’ve all been there! In work and in life, it can be easy to...
Don’t Be Afraid to “Newsjack”
Have you ever been at a party where you’re awkwardly standing outside of a group of people who are talking? You want to get involved in the conversation, but you don’t know how. Do you interrupt? Do you wait until you have something to say? Do you say nothing at all?...
Scaling Leadership: Building Capability and Capacity
Is your leadership built for scale as you advance in today’s volatile, uncertain, dynamic, and disruptive business environment? Some leaders are capable of rapidly growing the organization while simultaneously transforming it into more agile, innovative, adaptive and...
3 Reasons You Should Consider a Webinar in Your Marketing Efforts
Congratulations! You’ve written your book, you’ve secured a publisher, you’ve made countless edits, now it’s time to market your book to the world. We frequently talk about the benefits of blogging and being present on social media -- but what about other forms of...
The Nine Dimensions of Conscious Success
Achieving success is a very personal challenge in today's crowded, competitive economy. Trial and error is no longer the best option -- nor is it even an efficient option. Instead, personal and professional success is dependent on your discovery of the answer to the...
Social Media Trends for 2019
Here we are a couple of weeks into 2019, and we’re already seeing momentum building behind trends we predict will explode over the course of the year. If you haven’t tried these things yet on your social media platforms, now is the time to be an early adopter -- or...
Help Them Grow or Watch Them Go, 2nd Edition
Six and a half years ago, we launched a book that was destined to become a success. Filled with practical tips, guidelines, templates, and nearly a hundred suggested conversation starters, it quickly rose to bestseller status and became a must-read for leaders...
Our 2019 Social Media Wish List
We have a love-hate relationship with social media -- and we bet you do too. We love connecting with family, friends, and our virtual communities. We don’t enjoy how cranky some of the social platforms can be. So, dear social media platforms, here is what we would...
Open-Minded Goals
I love the way our home looks at Christmas. I love the lights and the greenery, the giant tree, the cozy throws and pillows, the sound of jingle bells on every door. It’s warm and welcoming, just the way the holidays should make one feel. But as much as I enjoy it, I...
5 Tools to Make This Your Best Marketing Year Ever
There's something about opening a new calendar that urges us to spend time reflecting and refocusing for the year ahead. We come out of the holiday season tired of looking at last year's unfinished projects, fatigued by too little rest and too many sweets, and eager...