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3 Ways Social Media Metrics Can Improve Your Marketing Efforts
A basic rule of marketing is measure everything. As content marketers, we rely very heavily on data and analytics; but if you are managing your own social media, you may skim over those oftentimes confusing numbers. Here’s why we recommend you don’t skim, and instead...
Confident ROi: Discover the Right Tools to Transform Your Company
For business owners and executives, the bottom line is what counts; and there is no shortage of business books, systems, and consultants that claim they can improve it. Some magazines haphazardly throw books and resources at readers, and others offer a new direction...
It’s June—Time for a Business Reality Check
The temperatures are heating up and the days are getting longer. Summer’s just around the corner, and many business leaders view this as a time to take it easy. But many smart business leaders view it as a time to take stock in the last half of the year in a mid-year...
Celebrating Six Years of Weaving Influence
It's a rather well-known statistic that around 80% of startups fail in the first 18 months, and 50% of fail in their first five years. Thankfully, Weaving Influence has made it past both of those milestones -- we'll hit 6 years on June 1 -- and we're still going...
Conversations Worth Having: How to Fuel Meaningful Engagement
This week we're excited to launch the #1 New Release in Amazon's Communication & Social Skills category, a book that will help you learn how to effectively and consistently use your conversations and inquiries to help people, organizations, and communities...
The Five C’s to Create a Successful Email Newsletter
When you send a newsletter or engage in email marketing, you have the opportunity to build relationships with audiences around the world. You’ve hopefully obtained contacts through a permission based list -- which means they want to hear from you! You will be able to...
Servant Leadership: A Case Study of Successful Organizations
The myth that servant leadership is soft and not demanding enough to get the results needed in today’s markets couldn’t be further from the truth. When leaders overlay their education, experience, and mindset with their hearts, they accomplish one of the most valuable...
How to Create a Successful Email Marketing Campaign
In addition to your regular email marketing efforts, you may periodically decide to run specific email marketing campaigns. Such a campaign could be focused on marketing your book, getting sign-ups for your lead magnet, promoting a new product or service, or any other...
Why You Need to Be Aware of GDPR (Data Protection Regulations)
If you have a website, an email list, or an online store, you need to be aware of the new data protection regulations (also known as GDPR) set by the European Union (EU). Whether you're a blogger with just a few followers, or a high-profile thought leader with readers...
Why Permission-Based Email Marketing Matters for You
Your email list is possibly the most valuable tool you have in your book launch toolkit. A carefully curated list can drive book sales, help generate Amazon reviews, and support on-going marketing efforts. Many clients come to us with a list of email addresses and a...
Check Out These Fresh New Websites
One of the best parts of working with Weaving Influence is getting the chance to interface with inspiring and trailblazing authors, and helping them launch their work, whether it's in print or on the web. Here are a few we recently partnered with. Gordon Grose Gordon...
Make the Most of #ATD2018 with Our Must-See Lineup!
One of the events we look forward to every year is the Association for Talent Development’s International Conference & Exposition. Next week’s event in San Diego, May 6-9, will be Weaving Influence’s third straight year of exhibiting. “Nearly everyone who is in HR...