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Bridging Differences for Better Mentoring
Lean Forward. Learn. Leverage. This week's featured book is a comprehensive guide to helping mentors and mentees bridge gaps between and among cultures—a growing issue in today’s diverse workplace, and is coauthored by the founder and CEO of the Center for Mentoring...
Goodreads: A Key Author Tool
When we ask new clients if they have a personal account on Goodreads, we are often met with blank looks. Goodreads? What’s that? If you’re having the same reaction right now, then grab a cup of coffee and keep reading—because if you’re an author and you’re not using...
Female Firebrands
Have you learned how to recognize the role of privilege at work and how it can be used for positive change? Do you understand what it means to be an informed, empowered advocate for women? This week's featured book provides wisdom and advice to help you develop tools...
This Year, Resolve To Do Less
Imagine a big glass jar—maybe an old fashioned Mason jar. Maybe there’s a crusty rubber ring around the top. It has seen quite a few jams, jellies, and pickle batches. It’s constantly being filled and emptied, which is a good thing—after all, this is its purpose. This...
The Book Marketing Action Podcast
We’re excited to announce that we are launching a podcast! It’s called The Book Marketing Action Podcast, and as you can probably guess from the title, it’s going to be about all things book marketing. You might be wondering why we’re starting this podcast when we...
Why Amazon Reviews Matter
How many of you have ever purchased—or not purchased—a book because of a review you read? I’ll be the first to admit that many of the books currently on my nightstand, waiting to be read, are there because of an Amazon or Goodreads review. Although I occasionally add...
Our Social Media Wish List for 2020
Every year, social media platforms roll out new features and functionalities. For 2020, here are the new features we would like to see. Are you listening, Instagram? Ability to share content on Instagram Yes, I know, if someone tags an account, that account can share...
What Makes A Good Year Good
Over a longer than usual lunch, I met with two team members for a year-end review. One of my colleagues said, “This has been a really good year.” It has been, for so many reasons. We don’t call the year good because it’s been easy, without challenges. We faced...
We DO Judge a Book by Its Cover
We’ve all heard you should never judge a book by its cover, but the reality is we do—and readers do. Authors spend months and sometimes years writing their books, but just minutes making decisions about how the book looks and feels. The visual elements of a book...
Amazon Rankings Explained
Writing a book takes a tremendous amount of time and dedication. Once that book is released to the world, it’s every author’s hope that it will be well received by readers, and make a best seller list. While we don’t discourage our authors from aiming for a list, we...
Social Media Marketing Trends for 2020
Social media is an ever-changing landscape, and as we head into a new year and a new decade, we can expect to see some new ideas emerge and some old tactics to gain greater momentum. Because billions of people use social media daily, marketers have flocked to the...
How Effective Was Your Social Media Marketing this Year?
One of the questions we often get is: "How will I know my social media marketing is successful?" There’s no easy answer, because it depends on what you’re trying to achieve. There are thousands of numbers you can track, but we like to look at the numbers that...