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Our Social Media Wish List for 2020
Every year, social media platforms roll out new features and functionalities. For 2020, here are the new features we would like to see. Are you listening, Instagram? Ability to share content on Instagram Yes, I know, if someone tags an account, that account can share...
Social Media Marketing Trends for 2020
Social media is an ever-changing landscape, and as we head into a new year and a new decade, we can expect to see some new ideas emerge and some old tactics to gain greater momentum. Because billions of people use social media daily, marketers have flocked to the...
This Year, Resolve To Do Less
Imagine a big glass jar—maybe an old fashioned Mason jar. Maybe there’s a crusty rubber ring around the top. It has seen quite a few jams, jellies, and pickle batches. It’s constantly being filled and emptied, which is a good thing—after all, this is its purpose. This...
What Makes A Good Year Good
Over a longer than usual lunch, I met with two team members for a year-end review. One of my colleagues said, “This has been a really good year.” It has been, for so many reasons. We don’t call the year good because it’s been easy, without challenges. We faced...
How Effective Was Your Social Media Marketing this Year?
One of the questions we often get is: "How will I know my social media marketing is successful?" There’s no easy answer, because it depends on what you’re trying to achieve. There are thousands of numbers you can track, but we like to look at the numbers that...
Social Media in 2019: One Big Challenge and One Big Opportunity
The social media landscape is always changing—and, as social media marketers, we are always adapting to new algorithms, changes in user behavior, and more. In 2019, there was one exciting new opportunity that emerged and one challenge we’ll likely be grappling with...
2 Leadership Principles to Elevate Others to Success
Building the Best: 8 Proven Leadership Principles to Elevate Others to Success is unlike any leadership book I’ve ever read. When I read author John Eades’ words, I hear an appeal to accountability, a wake-up call, and an empathetic mind. Immediately, you know John...
Looking for Something New to Read?
Jólabókaflóðið — a.k.a., a holiday for book lovers, originating in Iceland. You may have seen the Anglicized spelling of it floating around social media the last few years, Jolabokaflod, roughly translated to “the Christmas book flood.” The history of this charming...
What Does Gratitude Mean to You?
In this season of thankfulness, here are some thoughts to help you meditate on and practice gratitude—not just this week, but throughout the whole year. "The man who forgets to be thankful has fallen asleep in life." — Robert Louis Stevenson "Gratitude is recognizing,...
5 Tips to Boost Your Social Media During the Holidays
The holiday season is quickly approaching! As the thoughts of cooking, cleaning, gift buying, and entertaining family and friends fill your mind with stress, don’t let your social strategy add to it. While you have a TON on your plate heading into this season, let the...
10 Ideas to Celebrate Your Social Media Milestones
We work hard to hit social media goals and milestones — hitting big numbers of fans and followers on Facebook, Twitter, LinkedIn, and Instagram. The numbers alone don’t mean that much, but they represent something pretty special — community, connection, interaction,...
Explore Expeditionary Leadership with Mark Brown
For nearly six decades, Outward Bound USA’s education programs have shaped the lives of tens of thousands of participants. Strangers are put in an unfamiliar and unpredictable setting, where to succeed they must develop a sense of teamwork, resilience,...