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The True Value of an Email List
Yesterday, while talking with a friend and potential client, I heard myself use a phrase that makes me cringe now, upon reflection: "The money is in the list." I'm cringing now because, as my almost-eleven year old daughter is fond of saying lately, "It's so cliche."...
The Beauty of Old Friends
I'm visiting my parents in Florida this week and I've driven them a little bit crazy by wanting to spend time with friends. The list of friends I want to see is much longer than our number of days in Florida, so, sadly, I accepted that it won't be possible to see...
Working Toward Balance
For much of my academic career I was a straight “A” student. I was an over-achiever and a perfectionist. I was known to cry when I got a “B." The only “C” I ever got (in conduct because I talked, even then, way too much) prompted a parent teacher conference because it...
Embrace Serendipity
One of the disadvantages of growing your Twitter following is that your Twitter stream may become a bit unwieldy. Because I follow more than 16 thousand people, mine moves by at a pace almost too fast for me to scan, depending on the time of day. In fact, I do not...
I Stopped Drinking Coke
A few weeks ago, I went to the doctor. We moved nearly two and a half years ago, and I hadn't really gotten set up with a new doctor here. Truth be told, I hadn't really had a doctor in Chicago either — unless you count the OB/GYN who took care of me through two...
Using My Superpowers to Work at Home
Summer break begins. As a stay-at-home/work-at-home mom, I find myself in desperate need of a schedule. The wild ones are back and I need a plan. Scheduling things always sounds like a great idea but ends up being a lot of work. And sticking to the schedule can be...
Loss and Rebirth
Today marks three years since my mother-in-law's death. In the three years since we lost her (too early), we've watched our girls grow, and we moved — for the first time in our married life — to live near family. I still think of her nearly every day. We talk about...
TweetDeck Is Your Friend
I am always surprised when I start meeting with a client who has used Twitter for several months (or years) yet is still logging in exclusively to Twitter.com. To get the most out of Twitter, use a third party application. This is an absolute requirement. You will not...
Procrastination, Worry, and Regret
I just finished a task that I put off doing all weekend. Longer than that, if I'm honest. I estimated that it would take me about an hour to do it. Had I known it would take about half that time, would I have done it sooner? I find multiple reasons to procrastinate....
The Lesson of the Neglected Book
It's almost time to make pancakes. My daughter had a slumber party last night, and the girls are all stretched out in front of the TV in their sleeping bags, eating Honey Nut Cheerios to quiet their growling tummies. 6 am is too early for chocolate chip pancakes, in...
The Power of Social Presence
From Becky: In the coming weeks, you'll notice some changes to the Weaving Influence blog and website. We've already made one big change - the tagline above: "connecting authors to online audiences." Weaving Influence began as a personal blog; it has shifted to a...
Consistency and Taking My Own Advice
I'm hoping you haven't noticed that it's been nearly two weeks since I last posted on this blog, especially if you're a client of mine. (Wait, I just gave it away, didn't I. Blast!) Here's what I say to my clients: Consistency in social media is critically important....