How to Reach Your Marketing Goals with Webinars
Prioritizing Webinars for Book Launches Webinars serve as a powerful marketing tool for authors who want to make a significant impact. Offering a blend of personal connection and digital reach, webinars provide a platform to market yourself to new audiences, establish credibility, and create buzz around your book launch. Here’s how a webinar can add […]
Are You Getting the Most Out of Goodreads?
What is Goodreads When we ask authors if they have an account on Goodreads, we’re often met with: Goodreads? What’s that? At the reader level, Goodreads is an online platform that helps bookworms find and share books they enjoy. At the author level, Goodreads is an integral part of the book launch strategy, where authors […]
The Value of Amazon Reviews
Why Amazon Reviews Matter Amazon reigns supreme when it comes to book sales, accounting for an estimated 50-80% of the book market, depending on genre and format. This stronghold on the market provides incredible opportunities—and challenges—for an author trying to “make it” in the marketplace. At the center of this complex ecosystem lies a critical […]
The Effectiveness of Bulk Buy Incentives
What Are Bulk Buy Incentives Selling books is really hard! One way to sell more books is to focus your energy on bulk sales. Bulk buy incentives represent book marketing techniques that amplify book sales by encouraging customers to purchase multiple copies of a title at once in exchange for special pricing or added value. […]
Understanding Amazon Category Rankings
What Are Amazon Category Rankings? Amazon category rankings are a critical yet often misunderstood component of book marketing and visibility for authors. This complex system is more than just a numerical position—it determines how easily readers can discover your book in an increasingly crowded marketplace. Amazon’s category rankings are designed to spotlight books that are […]
The Value of Building a Book Launch Team
Why You Need to Engage Your Network Your existing networks are your greatest asset in book marketing—and reaching and mobilizing your networks is crucial for book launch success. This process is known as Network Mobilization and should be a part of your book launch strategy. To create early momentum for the book, the easiest place […]
How to Plan a Book Launch Event
The Purpose of Book Launch Events You’ve written your manuscript, found a publisher, survived the revisions, and now you have a date circled on your calendar when your book will launch into the world. This is a big deal, and you need to celebrate it! The best way to cap this important milestone is with […]