by Kelly Edmiston | Jun 18, 2025 | Book Launch, Influence Building, Marketing
Prioritizing Webinars for Book Launches Webinars serve as a powerful marketing tool for authors who want to make a significant impact. Offering a blend of personal connection and digital reach, webinars provide a platform to market yourself to new audiences, establish...
by Kelly Edmiston | May 21, 2025 | Book Launch, Influence Building, Marketing
Why Amazon Reviews Matter Amazon reigns supreme when it comes to book sales, accounting for an estimated 50-80% of the book market, depending on genre and format. This stronghold on the market provides incredible opportunities—and challenges—for an author...
by Kelly Edmiston | Apr 23, 2025 | Book Launch, Influence Building, Marketing
What Are Amazon Category Rankings? Amazon category rankings are a critical yet often misunderstood component of book marketing and visibility for authors. This complex system is more than just a numerical position—it determines how easily readers can discover your...
by Kelly Edmiston | Apr 9, 2025 | Book Launch, Influence Building, Marketing
Why You Need to Engage Your Network Your existing networks are your greatest asset in book marketing—and reaching and mobilizing your networks is crucial for book launch success. This process is known as Network Mobilization and should be a part of your book...
by Kelly Edmiston | Jan 22, 2025 | Book Launch, Influence Building, Marketing
The Purpose of Book Launch Events You’ve written your manuscript, found a publisher, survived the revisions, and now you have a date circled on your calendar when your book will launch into the world. This is a big deal, and you need to celebrate it! The best...
by Becky Robinson | Aug 14, 2024 | Influence Building
Over the years of leading Weaving Influence, I’ve worked closely with others. Though I am the only owner working in the company, I consider my team members to be partners in my work. These days, I work most closely with Amy Driehorst, our Chief Operating...
