How Do You Build A Platform, Anyway?

How Do You Build A Platform, Anyway?

I’ve always bristled at the idea of a platform because the word invokes the idea of a person set-apart, on a stage — a sage with an audience of listeners, separated, even artificially. A platform is something that you earn or something that is gifted to you. You...
Why Having a Platform Matters

Why Having a Platform Matters

In the early-mid 2000’s, I decided I needed a blog. It seemed like everyone around me was starting a blog and, as a writer, it seemed like the thing to do. So I started one. I wrote about my life. Random thoughts. My job. Etc. Here’s the problem . . . I never really...
Your Website Mid-Year Checkup

Your Website Mid-Year Checkup

We all know the world of the internet moves fast . . . to say the least. In the past, we’ve written about when your website requires an upgrade (generally 2-3 years). But even if your site is fairly fresh, say 6 months old, you should still be doing regular...