One Author’s Approach to Her Book Website

One Author’s Approach to Her Book Website

We often talk about the importance of having a web presence, or an online home (your website) where people can find you, gather more information, and sign up to stay in touch with you. As an author, this is critically important. Sure, people can find you on social...
The Effectiveness of Email Marketing

The Effectiveness of Email Marketing

Open up your inbox and you’ll probably find at least one, if not several, newsletters. They come at us fast and furious. From thought leaders to food bloggers, it seems like everyone has a newsletter. But, why, with so many other content sharing outlets, do we choose...
Plan the Work, Work the Plan

Plan the Work, Work the Plan

Peter Drucker famously said, “What gets measured, gets managed.” We have our own version of his maxim: “what gets planned, gets done.”  Without a plan, all of our great ideas are just great ideas.   So, if we understand that a plan is important, why are we all so...
Planning for the Holidays

Planning for the Holidays

Marketing a book, once it’s launched, requires finding new ways to keep your book in the conversation. Holidays throughout the year, when they are relevant to your book’s topic, provide a natural reason to promote your book.  The end of the year events are a great...