by Becky Robinson | Mar 7, 2013 | Marketing
One great way to create buzz for your book during launch week and beyond is to secure guest blog post opportunities on relevant blog sites. In our work with clients, we work to place as many guest posts as possible to extend the reach of each author’s message....
by Becky Robinson | Feb 28, 2013 | Marketing
As part of your book launch, you will want to get as much online exposure as you can, both on large media sites like Forbes and Entrepreneur.com (nicely done, Steven) and on as many blogger sites as possible. The more places your book appears, the more reminders...
by Becky Robinson | Feb 21, 2013 | Marketing
When you launch your book, your friends, colleagues, fans, and followers will be excited to help you in sharing your book with the world. If they are social media savvy, they may have ideas about how to help you promote their book. Or, they may be social media savvy,...
by Becky Robinson | Feb 14, 2013 | Marketing
If you are planning a book launch and keeping a checklist of activities, be sure to add this one: Consider, plan for, and order print collateral for your book launch — early. This is especially important if part of your book launch strategy includes speaking events,...
by Becky Robinson | Feb 7, 2013 | Marketing
When it comes time to launch your book, you will want to communicate with your friends, family, colleagues, neighbors, fans, and followers to let them share in the excitement and celebration of your launch AND to enlist their help in spreading the word about your...
by Becky Robinson | Jan 31, 2013 | Marketing
You want to become a New York Times Best Seller. You want to use your book as a credibility piece for your consulting business, generating new leads and clients as a result of your book. You want to be a sought-after speaker, nationally or perhaps internationally. You...
