by Becky Robinson | Jan 24, 2013 | Marketing
Your book’s content is a treasure you can display in creating interest in and anticipation for your launch. In last week’s tip, I encouraged you to create tweets from your book to share — pure content to help people see the value your book contains....
by Becky Robinson | Jan 17, 2013 | Marketing
One of your greatest tools in creating excitement for, and interest in, your book is the content from the book itself. Although not every sentence of your book is perfected crafted as a tweet, you likely have many sentences, ideas, concepts, and questions within your...
by Becky Robinson | Oct 31, 2012 | Marketing
I’m excited to announce the launch of my latest e-book, Your Book Deserves a Celebration: 15 Ideas for a Spectacular Social Media Book Launch. This book represents the heart of what my company and I do. The core of our business is helping people use social media...
by Becky Robinson | Oct 17, 2012 | Marketing
In 2012, my company has launched 7 books so far. (6 for other authors, one for me.) Through the experience of each launch, we’re learning ways to serve our clients more effectively. Although our process is similar for each launch, we are refining through trial...
by Becky Robinson | Sep 18, 2012 | Marketing
How much time did you spend planning your wedding? How much time did you spend preparing? Guys, did your bride-to-be nudge you toward a long engagement, with plenty of time to plan? Do you remember the months of preparation? The tuxedo fittings and cake tastings?...
by Becky Robinson | Jun 16, 2012 | Marketing
Yesterday, while talking with a friend and potential client, I heard myself use a phrase that makes me cringe now, upon reflection: “The money is in the list.” I’m cringing now because, as my almost-eleven year old daughter is fond of saying lately,...
