by Becky Robinson | Feb 14, 2013 | Marketing
If you are planning a book launch and keeping a checklist of activities, be sure to add this one: Consider, plan for, and order print collateral for your book launch — early. This is especially important if part of your book launch strategy includes speaking events,...
by Becky Robinson | Feb 7, 2013 | Marketing
When it comes time to launch your book, you will want to communicate with your friends, family, colleagues, neighbors, fans, and followers to let them share in the excitement and celebration of your launch AND to enlist their help in spreading the word about your...
by Becky Robinson | Jan 31, 2013 | Marketing
You want to become a New York Times Best Seller. You want to use your book as a credibility piece for your consulting business, generating new leads and clients as a result of your book. You want to be a sought-after speaker, nationally or perhaps internationally. You...
by Becky Robinson | Jan 24, 2013 | Marketing
Your book’s content is a treasure you can display in creating interest in and anticipation for your launch. In last week’s tip, I encouraged you to create tweets from your book to share — pure content to help people see the value your book contains....
by Becky Robinson | Jan 17, 2013 | Marketing
One of your greatest tools in creating excitement for, and interest in, your book is the content from the book itself. Although not every sentence of your book is perfected crafted as a tweet, you likely have many sentences, ideas, concepts, and questions within your...
by Becky Robinson | Oct 31, 2012 | Marketing
I’m excited to announce the launch of my latest e-book, Your Book Deserves a Celebration: 15 Ideas for a Spectacular Social Media Book Launch. This book represents the heart of what my company and I do. The core of our business is helping people use social media...
