by Christy Kirk | Feb 16, 2016 | Social Media
Have you left the “social” out of social media marketing? It’s easy to use social channels as a megaphone to spread the word about a brand, but megaphone marketing doesn’t have much ring to it and delivers very few results. Social works when a brand...
by Becky Robinson | Jan 19, 2016 | Social Media
We’re two-thirds of the way through the first month of 2016, and I’m embarrassed to say that I haven’t given much thought to my own goals for growing my online presence this year. My social media posting is sporadic and my personal brand blog is...
by Christy Kirk | Jan 12, 2016 | Social Media
Social media marketing is a peculiar field. It changes regularly and unexpectedly, there are new platforms and tools coming on the scene every day, and what delivers results one day could fail spectacularly the next. It is our role as marketers to constantly educate...
by Christy Kirk | Dec 9, 2015 | Social Media
Periscope is Twitter’s live broadcasting tool, and it’s fast becoming the place to be to grow and develop your online brand. Large companies like Nestle, Tide, Fiat, and Taco Bell were quick to use Periscope for customer service, tutorials, Q&A sessions, and...
by Becky Robinson | Oct 21, 2015 | Social Media
Three years ago, my team and I partnered with Julie Winkle Giulioni to launch her first book, Help Them Grow or Watch Them Go. Since that time, I’ve continued to admire the way Julie shows up online. I asked Julie to take some time to talk about what has worked...
by Becky Robinson | Aug 25, 2015 | Social Media
There’s no quick fix that I’ve found to create fast traction for a blog site. Most of the successful bloggers I know have been consistently blogging and promoting their blogs for years; we’ve never seen anyone achieve overnight success in blogging....
