Can I Have Your Attention Please?

Can I Have Your Attention Please?

In November 2016, I read an article posted in a Facebook group of social media lovers. This article, Quit Social Media. Your Career May Depend On It, was written by Cal Newport, author of several books including Deep Work and So Good They Can’t Ignore You: Why...
Going Back to School on Storytelling

Going Back to School on Storytelling

It’s back to school season! And, recently I found myself going back to school of sorts when I stumbled upon some old public relations textbooks. Thumbing through them, I thought—“Geez, if I wrote like this, readers would fall asleep halfway through the lede!” Much has...