by Becky Robinson | Apr 4, 2013 | Marketing
If you are a first time author planning to launch a book in the coming months, now is the time to become a student of how others are launching their books. Here is a basic plan you can follow. Use social media channels to identify an author who will soon launch a book...
by Becky Robinson | Mar 28, 2013 | Marketing
In the video below, Mark Miller shares that marketing and selling books is becoming increasingly difficult. Mark-Miller-1080 from Mark Miller on Vimeo. One of the best ways to prepare to launch and market your book is to learn from the wisdom of others: authors and...
by Becky Robinson | Feb 11, 2013 | Book Launch
A few weeks ago, my team and I decided to experiment with a tweetchat. I love the format, and I’m interested in finding more ways to add value for our clients (and others!). Tonight, we will host Ray Attiyah, author of The Fearless Front Line: The Key to...
by Becky Robinson | Jan 31, 2013 | Marketing
You want to become a New York Times Best Seller. You want to use your book as a credibility piece for your consulting business, generating new leads and clients as a result of your book. You want to be a sought-after speaker, nationally or perhaps internationally. You...
by Becky Robinson | Jan 17, 2013 | Marketing
One of your greatest tools in creating excitement for, and interest in, your book is the content from the book itself. Although not every sentence of your book is perfected crafted as a tweet, you likely have many sentences, ideas, concepts, and questions within your...
