by Kelly Edmiston | May 7, 2025 | Book Launch, Marketing
What Are Bulk Buy Incentives Selling books is really hard! One way to sell more books is to focus your energy on bulk sales. Bulk buy incentives represent book marketing techniques that amplify book sales by encouraging customers to purchase multiple...
by Kelly Edmiston | Apr 23, 2025 | Book Launch, Influence Building, Marketing
What Are Amazon Category Rankings? Amazon category rankings are a critical yet often misunderstood component of book marketing and visibility for authors. This complex system is more than just a numerical position—it determines how easily readers can discover your...
by Becky Robinson | Feb 28, 2024 | Marketing
I hope my headline caught your attention. Although I am not sure these 5 ideas are secrets, they are important and noteworthy. If you want to use social media to promote your book, these five ideas will help you achieve the success you desire. Consistency Matters...
by Christy Kirk | Nov 12, 2019 | Marketing
Collateral — meaning printed brochures, rack cards, bookmarks, t-shirts, and more — has fallen a bit out of favor in this digital world. The up-front costs can seem high, and there is a limit to how many t-shirts you can give away. But consider this: one great t-shirt...
by Carrie Koens | Nov 5, 2019 | Book Launch
Who doesn’t love a party? Well, speaking as an introvert, perhaps not everyone enjoys a big get together — but there are plenty of ways to celebrate your book launch that will play to the comfort levels of everyone on your mailing list. Over the years, we’ve...
