by Christy Kirk | Nov 12, 2019 | Marketing
Collateral — meaning printed brochures, rack cards, bookmarks, t-shirts, and more — has fallen a bit out of favor in this digital world. The up-front costs can seem high, and there is a limit to how many t-shirts you can give away. But consider this: one great t-shirt...
by Carrie Koens | Nov 5, 2019 | Book Launch
Who doesn’t love a party? Well, speaking as an introvert, perhaps not everyone enjoys a big get together — but there are plenty of ways to celebrate your book launch that will play to the comfort levels of everyone on your mailing list. Over the years, we’ve...
by Carrie Koens | Oct 29, 2019 | Influence Building
You’ve written your manuscript, found a publisher, survived the revisions, and now you have a date circled on your calendar when your book will launch into the world. This is a big deal, and you need to celebrate it! If you’re not sure where to start, we’ve got three...
by Carrie Koens | Apr 12, 2019 | Book Launch
In 2010, two years before I joined Becky at Weaving Influence, my husband and I finalized the production and publication of a short, illustrated children’s storybook about a boy named “Little Brother.” Even though I told myself that we weren’t going to get rich off of...
by Elizabeth Johnson | Sep 18, 2018 | Marketing
One hard thing for many authors is asking people for book reviews. It sounds easy enough, but often it’s deceptively difficult to request. You don’t want to feel intrusive, or sound desperate. And you definitely don’t want to bribe people into...
