by Carrie Koens | Apr 12, 2019 | Book Launch
In 2010, two years before I joined Becky at Weaving Influence, my husband and I finalized the production and publication of a short, illustrated children’s storybook about a boy named “Little Brother.” Even though I told myself that we weren’t going to get rich off of...
by Becky Robinson | Aug 8, 2013 | Marketing
Many authors focus on the numbers, looking to judge the success of their book promotion efforts quantitatively, with book sales as the all-encompassing measure of success. The big prize: making the New York Times Best Seller List. Authors ask: How many books will I...
by Becky Robinson | Mar 14, 2013 | Marketing
Prior to launching your book, you’ll want to set some realistic, achievable goals against which to measure your success. Then, you’ll want to implement tactics to work toward those goals. I measure the success of our social media book launches by several...
