by Christy Kirk | May 8, 2018 | Marketing
Your email list is possibly the most valuable tool you have in your book launch toolkit. A carefully curated list can drive book sales, help generate Amazon reviews, and support on-going marketing efforts. Many clients come to us with a list of email addresses and a...
by Becky Robinson | Mar 10, 2016 | Influence Building
Yes, it happened to me. I succumbed to curiosity/fear to click an attachment on an email. To be clear, it came from a known contact. It looked official. I did have a few twinges of wondering. In fact, a similar email a few months ago raised more flags. I called the...
by Becky Robinson | Feb 7, 2013 | Marketing
When it comes time to launch your book, you will want to communicate with your friends, family, colleagues, neighbors, fans, and followers to let them share in the excitement and celebration of your launch AND to enlist their help in spreading the word about your...
by Becky Robinson | Jan 22, 2012 | Social Media
Not long ago, my friend Thabo asked me to write a post about using lists effectively on Twitter. As you grow your following and build more connections online, you have likely wondered: How can I keep up with all these connections? How do I read all these updates? How...
