by Christy Kirk | May 8, 2018 | Marketing
Your email list is possibly the most valuable tool you have in your book launch toolkit. A carefully curated list can drive book sales, help generate Amazon reviews, and support on-going marketing efforts. Many clients come to us with a list of email addresses and a...
by Stephanie Quick | Jan 23, 2018 | Marketing
It is projected that the average person will receive 97 emails per day in 2018. That’s up from 108 in 2011 — and that number is expected to continue to grow into 2019 and beyond. Many thought that social media would mean the end of email marketing, but that...
by Becky Robinson | Jun 16, 2012 | Marketing
Yesterday, while talking with a friend and potential client, I heard myself use a phrase that makes me cringe now, upon reflection: “The money is in the list.” I’m cringing now because, as my almost-eleven year old daughter is fond of saying lately,...
