by Margy Kerr-Jerrett | May 15, 2018 | Marketing
In addition to your regular email marketing efforts, you may periodically decide to run specific email marketing campaigns. Such a campaign could be focused on marketing your book, getting sign-ups for your lead magnet, promoting a new product or service, or any other...
by Elizabeth Johnson | May 11, 2018 | Marketing
If you have a website, an email list, or an online store, you need to be aware of the new data protection regulations (also known as GDPR) set by the European Union (EU). Whether you’re a blogger with just a few followers, or a high-profile thought leader with...
by Christy Kirk | May 8, 2018 | Marketing
Your email list is possibly the most valuable tool you have in your book launch toolkit. A carefully curated list can drive book sales, help generate Amazon reviews, and support on-going marketing efforts. Many clients come to us with a list of email addresses and a...
by Christy Kirk | May 1, 2018 | Marketing
We at Weaving Influence pride ourselves on our ability to help business and leadership authors launch their books into the world, but the book launch process is a partnership. Yes, we can do all the heavy-lifting around public relations, social media, email marketing,...
by Stephanie Quick | Jan 23, 2018 | Marketing
It is projected that the average person will receive 97 emails per day in 2018. That’s up from 108 in 2011 — and that number is expected to continue to grow into 2019 and beyond. Many thought that social media would mean the end of email marketing, but that...
