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Metrics are the Secret Sauce of Social Media Success

Metrics are the Secret Sauce of Social Media Success

by Christy Kirk | Aug 28, 2018 | Social Media

Peter Drucker said it best, “If you can’t measure something, you can’t improve it.” That’s true in business and in social media. Success in social media depends on monitoring the numbers to identify the content and tactics that deliver results. It may seem...
3 Ways Social Media Metrics Can Improve Your Marketing Efforts

3 Ways Social Media Metrics Can Improve Your Marketing Efforts

by Christy Kirk | Jun 12, 2018 | Social Media

A basic rule of marketing is measure everything. As content marketers, we rely very heavily on data and analytics; but if you are managing your own social media, you may skim over those oftentimes confusing numbers. Here’s why we recommend you don’t skim, and instead...

Conversations Worth Having: How to Fuel Meaningful Engagement

by Elizabeth Johnson | May 25, 2018 | Book Launch

This week we’re excited to launch the #1 New Release in Amazon’s Communication & Social Skills category, a book that will help you learn how to effectively and consistently use your conversations and inquiries to help people, organizations, and...
3 Ways You Can Capture a Younger Audience

3 Ways You Can Capture a Younger Audience

by Sierra Hernandez | Apr 10, 2018 | Influence Building

Getting the attention of any audience takes preparation. You may have already established yourself as a speaker, but likely for a specified group. You may have come to a point to where you want to reach a different audience. I want to share a few things to consider...
How to Boost Engagement in Your Facebook Group

How to Boost Engagement in Your Facebook Group

by Margy Kerr-Jerrett | Mar 20, 2018 | Social Media

I’ve been a member of many Facebook groups in recent years. Facebook groups for new moms, for freelancers, for Americans living in Israel, for female entrepreneurs, for healthy recipes, and more. The truth is, if I don’t get significant value and...
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