by Heather Snodgrass | Nov 1, 2016 | Social Media
Have you ever interacted with an organization or a celebrity on social media? Not just by tweeting at them or liking their Instagram, but by receiving a response back from them? When my husband, Taylor, was in college, he saw a Snap from Gary Vaynerchuk telling his...
by Guest Author | Jun 24, 2014 | Marketing
Mobile apps have made use of push notifications for a while, teaching developers a thing or two about user engagement. How can content marketers use the same technique? Read on. Mobile push notifications have made engaging users easy, while also providing deep...
by Guest Author | Nov 12, 2013 | Social Media
Working in the world of local television news, social media was once seen as an enemy, just another thing added to a long list of things we have to get done by deadline. There just wasn’t enough time in the day to get everything done and to have it done...
by Guest Author | Jul 16, 2013 | Social Media
Last summer I attended my first blogging conference. (I wore a sock bun and everything!) It was a day packed with useful information, helpful tips and plenty of networking. Though I learned a lot, one idea in particular stuck with me. Scott Kleinberg, of the Chicago...
by Guest Author | Jul 2, 2013 | Social Media
A few weeks ago, I had a wonderful social media exchange with the community manager of a restaurant here in Chicago called Nellcôte. The interaction eventually led to an invitation for a friend and me to come to dinner as her guest. Needless to say, I was tickled. It...
